Friday, October 05, 2012

ASU LibraryChannels and 4Cs - brief critique

What can be said of Arizona State University (ASU) Libraries' use of Youtube, Facebook and Twitter in terms of collaboration, conversation, community, content creation?

Content Creation

The ‘Library Minute’ videos share information with fast fun. They meet Farkas’ (2012) adjectives: vibrant, engaging, real personality (the librarian is named, smiles constantly and most of her jokes are funny). Importantly, the videos are accurately captioned; and their descriptions are concise but thorough and hyperlink relevantly.

Anali Perry in the "Holy Grail" scene of
ASU LibraryChannel's video of
 "The Library Minute: Academic Articles

Designed to give information to a small audience, it is perhaps no surprise they do not generate conversation or viral viewing.

Conversation

Consistent with recommended practice (eg: Schrier, 2011), ASU Libraries monitor and respond to (at least some*) local Twitter mentions of the library. Help 2-3 hours later (perhaps from the roundabout search/feed) might be a little slow for the print-woed and lost, but might bring students back if they’d given up.

They do jovial, light responses, but miss opportunities to move into conversation. For example:

Rather than "we'll visit", to a scholar's tweet about their work in the collection a librarian could:

  • Retrieve, optimise findability, and link to its record (and start a chat about permalinks scholars can use to promote their own work?);
  • Tweet a currently relevant synopsis;
  • Or pursue conversation--ask whether the writer continued exploring the same field etc?  Maybe segue into digitisation parameters in their repository?

Facebook facilitates faster (3 minutes) response:

Good answer (maps) provided in a friendly tone. But it was a closed response--could encouraging that game idea have led to spontaneous co-creation?

Community

Comparing to enrolment numbers**, Nicole showed that students have not yet flocked to ASU Libraries’ Twitter stream. However Facebook’s public display of likes and “talking about” are for the past seven days (Menousek, 2011) rather than over all time and so do not indicate a page’s community size. If their Youtube videos are embedded in orientation materials, the number of views and subscribers Youtube reports may not reflect the videos’ total audience.

Collaboration

None seen nor appears to have been sought, would the streams be more popular if they did involve students?

---


*I did not check for actual mentions. --^--


**Conveniently teaching me how to find enrolment figures for US universities (Thanks Nicole).--^--

---

This has been a response to the fourth optional OLJ Task (Module 3): A critical evaluation of ASU Libraries' use of Youtube (viewing five of ASU's collection of The Library Minute videos ) and two other "web 2.0" platforms (used as part of the ASU Library Channel suite at http://lib.asu.edu/librarychannel/) "to achieve the 4Cs of social media" (in no more than 350 words).

For brevity, questions about whether the 4Cs are constructive for library goals had to be left out.

References

Farkas, M. (2012, July 23). Behavior vs. belief and changing culture. Information Wants To Be Free. Retrieved from http://meredith.wolfwater.com/wordpress/2012/07/23/behavior-vs-belief-and-changing-culture/
Menousek, B. (2011, October 20). What does it mean when Facebook says ‘n number of people are talking about this’? Quora. Retrieved from http://www.quora.com/permalink/px9aFgmKR
Schrier, R. (2011). Digital librarianship & social media: The digital library as conversation facilitator. D-Lib Magazine, 17(7/8). Retrieved from http://dlib.org/dlib/july11/schrier/07schrier.html

Part of my Wordpress→Blogger journey, this post copied 09/01/2021 in republication of my 5 October 2012 post at my experimental self-hosted Wordpress where it achieved 52 views.


Thursday, September 27, 2012

"Ask me about pins"*

*Does anyone else think of Apprentice Postman Stanley* when they hear "Pinterest"?

Pinterest is visually appealing and as Sequeria (2011) pointed out it taps the fundamental human desires to collect and flaunt the collection. However, I wondered how likely is it that Pinterest would serve library goals of collaboration or engagement with users, and how one might evaluate its effectiveness for those goals.

Collaboration

My idea of "collaboration" is as Freed (2012, ¶ 6) defines succinctly: "Two or more people working together towards shared goals". Cooperating and sharing the same space are not the same as collaboration.

Luckily a fellow student was also curious and had friends willing to contribute to shared boards.  We quickly discovered major limitations to be worked around for collaborative use.

  • No direct method to ask to join a board.
  • No direct communication with contributors other than through pin comments.
  • No way to remove or suspend an irrelevant pin - Even if the 'shared goal' is clearly defined in the board description, when pinning content only the board labels are displayed in a pinners' list, so it is easy for irrelevant content to be posted accidentally or through misunderstanding.

Effective Library Pinning

Of the many library boards I explored, I noticed very few showing evidence (as measurable in number of likes, repins or comments) of engagement with or appeal to their community. [... original post had form inviting contributors]

For the many others (with some interesting ones pinned at Library Pinning), perhaps sharing book covers and event photos achieves the purported value of Pinterest for driving traffic (Bullas, 2012) ** -- if so, I hope some begin writing about it

Seed a game

Simply setting a fun topic can engage users but do need workarounds to kick off. For example:

New York Public Library (NYPL)(n.d) identified pets as a popular Pinterest topic and rallies users around a theme of their signature lions. NYPL picks up relevant pins if they're tagged #NYPLLittleLion.

In Kansas City Public Library's contest *** , members created their own "Perfect Library" board, emailing in the URL (Harper, 2012).  Following this example, Pinterest might be used among other tools to brainstorm with the community prior to a redevelopment.

I wonder if workarounds increase the barriers and reduce the number of participants?
---

This has been a response to the first optional OLJ Task (Module 2); evaluating my use of Pinterest as a social bookmarking tool, critically evaluating the effectiveness of different features and/or functions; and briefly stating different ways an information organisation may be able to use Pinterest to support information services, learning and/or collaboration of users and/or employees. The switch from Delicious to Pinterest approved by Lyn Hay in the Facebook group on July 25, 2012.


* Until you've read Terry Pratchett's Going Postal, nevermind. --^--


**Thanks Dale. --^--


*** Thanks librarygal. --^--

References

Bullas, J. (2012, February 8). Pinterest drives more traffic than LinkedIn and GooglePlus. jeffbullas.com. Retrieved from http://www.jeffbullas.com/2012/02/08/pinterest-drives-more-traffic-than-linkedin-and-google-plus/
Harper, J. (2012, April 9). Pin your perfect library Pinterest contest. Kansas City Public Library Blog. Retrieved from http://www.kclibrary.org/blog/kc-unbound/pin-your-perfect-library-pinterest-contest
New York Public Library. (n.d.). Little Lions. Pinterest. Retrieved September 27, 2012, from http://pinterest.com/nypl/little-lions/?timeline=1
Sequeira, N. (2011, December 11). [Answer to:] What’s special about Pinterest? Why do some people find the site maddeningly addictive? Quora. Retrieved July 25, 2012, from http://www.quora.com/permalink/Ojxauw7Hm

Part of my Wordpress→Blogger journey, this post copied 10 Jan 2021 in republication of my 27 September 2012 post at my experimental self-hosted Wordpress where it achieved 23 views.


Wednesday, August 15, 2012

Learning ubiquitous reference ... 01

This may become a series:

Having taken Andy Burkhardt's suggestion and set up a few feeds from Twitter searches, I've seen local tweets about books, reading, study etc ....

And so I wonder (because I am not yet a reference or social librarian): if a social librarian were to pick up messages like these, what would be a suitable reply?  Ah. That, I guess, will derive from the strategy which would have preceded (and been reviewed perhaps after) the listening stage :-P

To...

(@simbera (Ben Lever) at 2:07 AM on Aug 15, 2012: "...Barely an hour into Ryan Holiday's "Trust Me I'm Lying" and I'm already blown away. You need to read it. Yes, you. ...")

... might s/he (the librarian that is) tweet jovially about finding it at the library with the permalink to the item in the catalogue? (assuming there was one,).

This sounds like a fun game.


Part of my Wordpress→Blogger journey, this post copied 14 June 2021 in republication of my 15 August 2012 post at my experimental self-hosted Wordpress where it ticked up 13 views and 0 comments.


Tuesday, August 14, 2012

Picks of the tweets … 001

Today (or maybe everyday, this is a first so who knows) I found and enjoyed:

Philosophy

(Collin Van Uden) tweeted: @stilgherrian No, *it's* factual. "Everything" is SATISfactual. And here I thought you were a fan of good research.

While we're on a philosophy kick, how about a round of

What's 'the most important thing?'

At that moment, in that conversation it was for

(rob harris) : @marcmcgowan84 But your readers read him in your paper before they heard from him elsewhere. That's the most important thing.

These tweets were found because I set up some librarianesque social media monitoring following examples by Andy Burkhardt.

I also found a new way to enter images by using the Compfight WordPress plugin which searches CC licensed images at Flickr and then inserts with a button.  It is not yet perfect, but it might beat what I was doing before. Nevertheless, for the record, downsides:

  • the thumbnails are too small to see whether I really want that image;
  • when I want to use an image both in the post and featured I have to repeat the steps;
  • I haven't worked out how to get it to caption satisfactorily.

Part of my Wordpress→Blogger journey, this post transferred Jan-Feb 2021 in republication of my 14 August 2012 post at my experimental self-hosted Wordpress.

Monday, August 13, 2012

Ubiquitous reference

I want another word for that... for the way this idea is like hunting people to serve.  I can see a comedic Monty Python skit with librarians in deerstalkers or pith helmets carrying tablets and nets, stalking tweeters in the wild to answer questions they didn't even realise they had made :-)

Target searching and responding to tweeters

For example, even though Andy Burkhardt's suggestions preceded Twitter's removal of RSS, [UPDATE: 10 July 2013 after twitter changed from APIv1.0 to 1.1 this hack no longer works] there are hacks described by Piers Dillon Scott at Sociable which boil down to:

  • start with http://search.twitter.com/search.rss?q=
  • add keyword
  • precede that with %23 after the = if you want a # tag
  • follow either with %20geocode:latitude%2Clongitude
    pick up a geocode from brenz.net: copy and paste the latitude and longitude and put %2C between them
  • and add a radius, say %2C25km

[UPDATE: Because keyword from twitter alerts are so interesting I will be looking into the strategies Aaron Tay blogged using IFTTT & Google script and/or Zapier & Mention.]

From that (with a keyword of book) I found in my local area:

@Strauchanside grab yourself a copy of his book "Practical Ethics". Kick arse read! — Glen (@glen_muller) August 13, 2012

Now if either was a student at UB I could link to the ebook in the catalogue;

or mention that the Ballarat Library (sorry Central Highlands library) could get a copy via SWIFT. (Unfortunately no permalink through SWIFT).

Dave the Plinth by Dave McGowan (2009) Flickr CC:BY-NC-ND/2.0

Similarly UB have books on the shelf that non-students may read which could help with:

@Liznvinny Cool. Maybe I can get advice on how to get my work read? — Angelina Car (@car0car) August 12, 2012

But, if reference was my job in either place, would that be appropriate? I think it would be fantastic marketing, but if not, why not?

Target searching and responding to bloggers

A similar suggestion made back in 2006 has kept a part of my brain buzzed about ubiquitous reference ever since. Brian Mathews described [pdf] following 40 blogs of people who had identified themselves as students of his institution and searching them for specific keywords.

 article, assignment, book, group, help, journal, library, librarian, paper, project, professor, research, reserve, and test

He gave examples of help he gave that students appreciated. An important discovery he made in the process that students objected to official "librarian" contact but welcomed responses under his name (he had librarian in his profile). Brian concluded that

such a service provides "timely, meaningful, and intuitive assistance ... creates a personal connection ... [and] allows them to see us as allies".

Target searching

Now, just so that I can finally close the tab that has been open since I was researching RSS uses; a quick synopsis of what Elyssa Kroski had to say in April about monitoring social media.

  • She proposed and describes using the start page tool protopage.  (I am enjoying Google Reader, it lets stuff disappear when you've skimmed it).
  • She lists how to find search feeds on a variety of tools: blogging services Google, WordPress and IceRocket; the search tools naturally Bing and Google Alerts; a few aggregators and LinkedIn and Facebook - although I think that one is already out of date.

Leave the bubble

Monitoring for public comment is one reason to search for mentions of the library - but it detects only those who are already aware of the library and service.  Searching the wider community for the keyword book or article , read or reading, or someone suggested "?" allows you to pop the bubble, even if it does risk getting wet.

Wet by H Koppdelaney (2010) via Flickr CC:BY-ND/2.0

Part of my Wordpress→Blogger journey, this post copied January 2021 in republication of my 13 August 2012 post at my experimental self-hosted Wordpress.


I later pinged this original post in a post Closing the Chapter
12 August 2013 at 3:29 pm

[…] a new experiment, I found out how to build an RSS feed from a Twitter search string. With such techniques I have been following Mathews’ (2006), Burkhardt’s (2010), and […]

Sunday, August 12, 2012

Seeking ten attributes of website design for participatory library – Part 2

Preface: Why am I scribbling notes in a blog post?

  1. The schedule says to read + I cannot read without questioning what I read + we are apparently to show we have "engaged" with the modules;
  2. It is somewhat like the posts by bloggers at a conference; except that
  3. Even if I am not completely synthesising as I go (because that will come later and there is an earlier assignment to complete) the prospect of publishing makes me tidy and organise my notes as I go... a pre-synthesis of sorts.
  4. Because I like to finish what I started (in Part 1).

(notings)

Lazaris (2009)

Ah, lovely: an easy to read organised article.

Aside from the assertions made as if fact without indicating why the author believes it, eg:

Bright colors will easily capture and hold a child’s attention for long periods of time. ... colors make a big impression on children’s young minds.

And, aside from the apparently illogical argument: That because [apparently self-evident] not many websites aimed at adult audiences would succeed with the color combinations used in the screenshots he has captured (of sites designed for kids), we should when designing a site for kids, "use bright, vivid colors that will visually stimulate in an unforgettable way".

In the end, Lazaris offers a neat summary of his points. None of them address the social networking theme of this subject, even if at least one example (Club Penguin) has social aspects to my knowledge.  I have no young children to hand with whom to test any of the arguments, which apparently rest on the fact that the big companies making the websites will have (because they can afford it) extensively user tested with children.

Oh, the article is not as interesting as a few of the comments it received:

  •  BTP (2010), described results of their actual testing, and made the point I thought while reading: that the "kids" range is so broad.  While they argue that it would not be possible to design for 2-3 year olds the same as for 8-9 year olds; as an unschooler I note that differences are less noticeable between ages than between interests and cognitive style.  Reading ability might factor in depending on the context; but the content will be most vital. Do read that comment, it is longer than I would quote but not too long :-). It also links to Jakob Nielsen's 2010 Alertbox on usability in designing for children. One of the children in Jakob's study appears to disagree with my view that age is less of an issue, except that it is based on the child's language:

    Children are acutely aware of age differences: at one website, a 6-year-old said, "This website is for babies, maybe 4 or 5 years old. You can tell because of the cartoons and trains." (Although you might view both 5- and 6-year olds as "little kids," in the mind of a 6-year-old, the difference between them is vast.)

    whereas I have observed that children of the same age vary in opinion about what is "baby"ish often influenced by who is around them at the time.

  • MKH (2009) says that cross-language/culture comparisons could be interesting
  • Box (2009), on "constraints when designing educational kids websites" to be used in schools: quality of hardware, supported software (eg Flash, Java), and connection speeds, apply equally to libraries.
  • Sandy (2011) also reported from actual investigation with children: that they object to being patronised.  Sandy links to the Victorian (Australia) Education Department's three separate target ranges. The pages appear to be directories to other sites, rather than material created by the department.  Potential use as start page perhaps.
  • p33p (2011) pointed out that Flash content is not served by mobile devices (whether Android or ipad).  (is that so? I thought it was just my Xoom?).
  • But it is only when Daniel (2011) (who works on Behind the News, according to an earlier comment) pipes in that the topic of interpersonal interactivity as experienced in social networking technologies (rather than just hyperlink interactivity) comes close to arising.

So, finally a reference to one social networking technology and one sociable self-publishing technology (Youtube).  However there is no analysis about whether any non-social website can be enhanced or improved by retro-fitting social features.  I suspect this OLJ activity is a red herring, or colluding in a delusion.

Purpose & 'social'

For libraries considering designing websites for children, the first question is the intended purpose of the website. If it is to serve as a directory to "safe" or "educational" web resources for children to use in the library (sure why not invent another wheel) or to provide library-original content - then the 'best practices' the above article lists (if you can believe it) may be useful - for a limited period. 

Interesting questions: How many visits does it take before a child is bored by the library's website?  OR: Which library's children's website is enjoyed by children the longest over repeated visits?

Otherwise, one would need to look elsewhere for ideas:

  • For libraries serious about being 'participatory' on the web with their community of children - what kinds of web-based participation are they open to, and if their young patrons are interested in that kind of interaction what would incline them to do so at the library website instead of the world-wide spaces designed specially for it? (Calls to mind a quote I have somewhere from Montaigne, about his willingness to make public (through his books) things he would not tell an individual man - is the local library too intimate an audience?)
  • Back to the directories:
    • Would there be a way to socialise this directory?  To reveal how often each link is used and enable children and their parents to express like/dislike (Vote) and leave comments.
    • Would a good catalogue be able to both capture and serve the links, images, descriptions and user-contributed data?  Do any libraries use their catalogues to store and serve website recommendations?
    • Is that a pointless line of enquiry because the success of social sites rests on their having many participants.  If I am looking at local and university libraries, perhaps their community of interested participants would be too small?  Unless we start talking about consortia efforts.

McBurnie (2007)

Libraries and MySpace

This article is very dated.  It is also weak. As evidence that a university is communicating "organically" rather than the "old" one-way style it points to its MySpace page having followers.  Nothing about conversation. The 'friends of friends' of those followers who represented a fraction of the university's student body was described as "a wide audience" that the university would allegedly reach "by simply ensuring that the content on their page is current and useful".  No evidence that followers read the university's content.

Great then we get into the 'can's and 'should's with no evidence of positive impact. EG: Don't be tourists...don't dress up tired messages ... be purposeful and "push users towards resources such as online libraries or catalogues". "Libraries can help users by making more information rich profiles their 'top friends' and hence more prominent."  Oh and this is good:j " libraries should treat personal messages via MySpace as they would emails" - respond in up to 4-7 days?

Governor, Hinchcliffe & Nickull (2009)

So far I've only made a skim read. Not seeing anything particularly new, or anything directly relevant to the task, the only takeaway I have for now is the summary in Chapter 4.1.5 of "five great ways to harness collective intelligence from your users:"

  1. Be the hub of a data source that is hard to recreate
    ... such as Wikipedia ... and eBay ... Digg ... and Delicious ...
  2. Gather existing collective intelligence
    ... the Google approach. ...
  3. Trigger large-scale network effects
    ...Katrinalist ... CivicSpace ... Mix2r
  4. Provide a folksonomy
    ...Let users tag the data they contribute or find ... make those tags available to others so they can discover and access resources in dynamically evolving categorization schemes ...
  5. Create a reverse intelligence filter
    ...Memeorandum ...

Hyperlinking: Manners, engagement, voting

Readers might note that I did not link to the final articles.  They're listed below if you want to read it for yourself. The final one was a book with no online source not behind a paywall of which I am aware.

My view on hyperlinking is generally to link as much as is relevant and potentially useful either to me reading back or a reader who falls here.  I also love it when someone who has discovered that I have linked to them, visits to see what I wrote and says something constructive. Therefore I will hyperlink even in cases of disagreement, when the prospect of discussion might be fruitful.

However, I also see the "voting" factor of a hyperlink. Search engines use them to give a target more 'likedness' as a relevance indicator.   In this case my reading was externally required. Writing about it was not required, but on the off-chance another student reads here, it is another opportunity for discussion--within that limited circle.

References

Spreading my wings: a double-barrel experiment


For the next few months most (if not all) of my blogging will be at my latest experiment.

A self-hosted, Wordpress, blog in my own name: 


How I feel about it (in pictures):



and a little fragile?:
Enter the Dragonfly